7 keys of storytelling - John Sadowsky

Lakota storyteller: painting.Image via WikipediaRecently read book by John Sadowsky, a famous storytelling guru.

Here are some takeaways :


  • Leadership is about telling a story people want to be part of. It must give sense of belonging and possibility
  • Stories define who we are, provide our sens of self and our self of meaning
  • When you fail to / do not communicate, clients and observers will fill the space
  • We must communicate : quick, transparent, show that u are here
  • People love to share them - user generated stories often shape brand identity more than its own company message
How to handle it as a marketing tool ?
  • Marketing : email, social media and storytelling
  • We must have plans & goals
  • Do you measure marketing success with email optin database ? no, same for fans
  • Focus on conversation quality
  • Don't hire a conversation company, become one !
  • Survey fans to know them better
  • Make fans celebrities
  • Email list invited to be fan, influence friends, they become fan, subscibe, etc => cycle

Popular posts from this blog

J'ai une théorie là dessus 3 : Il faut TOUT essayer, une fois

Global warming and climate change. Poor naming causes poor reactions.

Brands will die if they continue to focus on list browsing and don't embrace conversational interactions