7 keys of storytelling - John Sadowsky
Image via Wikipedia Recently read book by John Sadowsky, a famous storytelling guru. Here are some takeaways : Storytelling Leadership is about telling a story people want to be part of. It must give sense of belonging and possibility Stories define who we are, provide our sens of self and our self of meaning When you fail to / do not communicate, clients and observers will fill the space We must communicate : quick, transparent, show that u are here People love to share them - user generated stories often shape brand identity more than its own company message How to handle it as a marketing tool ? Marketing : email, social media and storytelling We must have plans & goals Do you measure marketing success with email optin database ? no, same for fans Focus on conversation quality Don't hire a conversation company, become one ! Survey fans to know them better Make fans celebrities Email list invited to be fan, influence friends, they become ...