Amazon is fragile. 6 reasons why

Yes, Amazon is great.

But it’s fragile. It's here to stay but it won't replace all brands selling stuff... it will stay a major e-commerce player.
1. Innovations they can bring are less important: When you can deliver any stuff in 1 hour... Of course, it can be done faster, 30 mins, 10mins, it can be delivered in the trunk, in the fridge, in the hands, but what’s the point? Consumers don’t care much. There is still a big delivery challenge to fix (and Amazon just bought a Mercedes fleet to own delivery, but beyond this challenge, no huge consumer problem to fix.
If the order goes fast, delivery is fast and the return is easy, the consumer is happy.

1 bis. Amazon is learning other brands to be as good as them. When a retailer is available on Amazon Prime, it learns to deliver stuff in 1 or 2 hours. He learns how to face a high volume of returns. If you're good to go on Prime or Fresh, it means you have the logistics to do Amazon quality level things.

2. Not…

Tariffs remind us that we are all responsible for our country's economic performance

Tariffs are terribly risky as they can easily lead to intense trade wars, nationalism, its close friend racism and... wars. Nobody can go against this statement.

But, the good thing with this return of tariffs war is that people remember:
- that products are produced somewhere,
- that the origin of products is somewhat important for the country they live in,
- that countries have commercial balance,
- that whether we like this idea or not, they constantly fight with each other to get a positive one,
- that they are very happy when their citizens buy local,
- and that buying local could bring positive things to your daily life thanks to a more stable and fruitful local economy.

A lot of people at the same time:
- complain about the economic growth and the commercial balance of their country is bad
- buy mostly imported stuff
- think tariffs are dumb and risky
Something's wrong here :)

Crucial conversation. One of the few books I read 2 times in a row in my life.

Crucial Conversations is a very interesting book. I read it 2 times to make sure I digest most of its concepts. I did it before with Linchpin and How to Make Friend and Influence People and Propaganda. It means this book is one of my favorite personal development books. I really encourage you to read it.
A few takeaways:
You and only you create your emotions (not others).Keep discussion safe is the number one priority.Contrast what you don’t want and want. Stay it clearly when the conversation gets crucial. (I don’t want to finger point you…).Stand, ask, don’t keep quiet and then be sarcastic.Say things clearly to avoid irony.Not analyze violently: he’s attacking me. Analyze with more details. Don’t let auto behavior take over.Say facts first. Then stories. Then possible stories. Stories are guesses, nothing more.Just add meaning to the pool when telling stories/educated guess. It’s just tentative.Be direct when stating facts.Understanding doesn’t equal agreeing.Asking, mirroring, para…

6 things I learned in the book Sapiens

Sapiens is a best seller. The history of humans. What a topic.
And I think it's a masterpiece.

A couple of things I learned in it:

1. We try to understand who were our ancestors based on what we found about them in the soil. So limited. Better to say we can't know much about them with such limited clues.
And even things we know for sure, we rarely know why it happened.

2; Agriculture came with a LOT of issues. Life of humans who start practicing agriculture but it allowed rapid demographic growth and that's the main KPI we follow regarding species success.
Hunter-gatherers were surely smarter than us as they were obliged to master all about nature to survive.

3. Humans have a unique ability: trust fictions together. Currencies, countries, human rights, laws, religions, communism, liberalism are fictions and we trust them.
Consumerism sells to people "experiences" that are fictions too.

4. Technology comes in the XVth century and changes the game of human civiliz…

When is the last time you told someone what you love in her?

I have a theory about love. I explained it.
I explain we all love different characteristics of different people at the same time, and thus love different people at the same time in a certain way.

I realized recently we rarely step back to take the time to say to people what we love in them.
It's not complicated and in 100% of times, it will be well received.

The only risk is ambiguity if you say to another person the way she/he looks is awesome, it could be perceived as the premises of a dating proposal. This one is easy to overcome with a clear disclaimer.
The only tricky thing is finding the right moment to say this. On this one, I'd say this moment doesn't exist so the right timing is when you think of it.

Cleaning 25 years of photos make you realize that:

- You take many building, sunset, landscape and food pictures. They are kind of beautiful, no doubt about it but years after, you don't care at all of most of them.
- The photos you like the most (and want to keep) are the ones of people you like and the few places that really astonished you.
- The couple of videos you make are a lot more impactful in terms of emotions than the hundreds of photos you make.

Conclusion: skip taking pics of food, landscape, buildings except if it really triggers emotions

Read emails once in your lifetime and save... lifetime

Before, I thought I was smart to not answer emails on my phone because typing on a mobile is slower than on my Mac and thus less productive. I was still checking emails on my phone just to see what was going on and clean my inbox.
I was doing the same silly thing on my Mac: "OK I have 3 mins, just check emails to see if something important is going on and delete not relevant emails"
And then I realized I was stupid because I was reading my emails several times with this technique, which is not relevant.
Now I try to apply a new rule: read emails once. It leads to a very binary choice: I have time to treat emails (and I want to), I read them. I don't have time (or I want to do something else), I don't read them.
It looks like a very limited optimization. If you count the time you spend checking emails, you'll see it's not. I do it, using - consider my todo list is also in Outlook but Outlook is 20-25% of the time I spend on my Mac …