Showing posts from December, 2013

2014 trend: drones, Internet of tomorrow!

First, drones are cool. Very cool.
And thanks to brands like Parrot, it's fully democratized.
You put a camera on it and you can shoot awesome films, you can control it with your phone or a remonte controller.

Drones are also a good PA:
Countries use it to kill supposedly dangerous people (or people celebrating a wedding) .
It become more interesting. Indeed, the machine will do something that a human should have done before.
BUT the human is still acting, behind his computer screen, like in a video game, he controls the drone with a joystick. His personal assistant, M. drone, just obeys

But here is the coolest part of the article: drones are the new Internet.
Andreas Raptopoulos and his colleagues at Matternet are attempting to create a network of drones that operate like the internet, only for tangible objects.
"The beauty of unmanned autonomous vehicles is [that there’s] no physical infrastructure. UAVs fly wherever there is air." and it's big!
Imagine a wor…

2014 trend: #Criteo or #Adroll #Retargeting is the new TV commercial. Consumers will reject it. CTR will fall.

Retargeting = displaying ads showing products recently viewed (or related products to the one recently viewed) on other visited websites through ads.
An image from AdRoll describe the process.

Criteo (a French brand, Cocorico) built a huge success on it. Congrats to them!!

I think retargeting success will kill retargeting as it is today. Why?
Because it's too much!!

If you visit an ecommerce website and see a couple of Nike shoes, then, EVERYWHERE, you'll see shoes you've checked and other ones that look like more or less the same.
Whether you buy it or not, whether you checked it for curiosity or really intent to buy, whether it's a present for your wife or your kid who use the same computer as you (argh!!), you'll see EVERYWHERE these ads: on news websites, on Facebook, soon on Twitter, on search engines, etc.

These ads are like TV commercial. They bet on repetition !
Here is the bet: If somebody checked Air Max Nike shoes, we can expect that showing to this perso…

2014 trend: Collection points (or point relais) will become the central pillar of BtoC commerce

People buy more and more online. Amazon annual income prove it. People use more and more postal delivery. French post office break record of packs delivered by day: 2M.
I expect that door to door delivery will decrease.  Too complex to scale for Postal Services. They'll increase its cost, like USPS will do in 2014. Thus, it will become too expensive for brands to offer the new "norm" of ecommerce: free shipping, within 3 days. Thus, it will become too expensive for consumers who require a free delivery within 3 days or less. Thus, it will become normal to arbitrate between a free shipping, not to door and a door to door shipping. Thus, it will become normal to not receive mail in a mailbox but to catch in a specific place.
I expert that collection points business will increase.
It will because outdated to check mailbox.
Mails et packages will be stored in a collection point.
People will go to that place 1 to 2 times a week.

I expert that collection points will become the next pla…

2014 trend: Forever editable content

Image via CrunchBase We do not write on paper anymore, we type. Text typed is always editable.
Instead of drafting and drafting again to finally write a cool text. You type raw notes and then polish content till it's perfect. That's just the biggest shift in the way world works today.

The most comprehensive and trusted encyclopedia ever is a wiki, always editable (and wiki are more and more used in companies to collaborate).
The most used social media, Facebook, allow you to edit messages after posting it.Your posts and profiles are always editable (and Twitter declared they'll do the same soon.
Articles on news website are edited all the time .
Offers proposed on brand websites change regarding the profile of the visitor or A/B test strategies, they are edited all the time.
Remarketing ad banners change all the time, they are hyper personalized, always edited.
Prices on Amazon are changed 2.5 millions time a day.
Event the popular email client Gmail allow you to recall an…