2014 trend: Forever editable content

Image representing Wikipedia as depicted in Cr...
Image via CrunchBase
We do not write on paper anymore, we type. Text typed is always editable.
Instead of drafting and drafting again to finally write a cool text. You type raw notes and then polish content till it's perfect. That's just the biggest shift in the way world works today.

The most comprehensive and trusted encyclopedia ever is a wiki, always editable (and wiki are more and more used in companies to collaborate).
The most used social media, Facebook, allow you to edit messages after posting it.Your posts and profiles are always editable (and Twitter declared they'll do the same soon.
Articles on news website are edited all the time .
Offers proposed on brand websites change regarding the profile of the visitor or A/B test strategies, they are edited all the time.
Remarketing ad banners change all the time, they are hyper personalized, always edited.
Prices on Amazon are changed 2.5 millions time a day.
Event the popular email client Gmail allow you to recall an email sent a couple of seconds before to re-edit it.

We live in a world where content is no longer static.
Content: images, videos, texts are always editable.

Ans like content, rules can change all the time, nothing last forever in our days.
Everything is moving, fast!

Two consequences:
- That's the end of inflexible things. Change is possible.Everyday more and more.
- That's a lot of insecurity. Nothing is scheduled. Knowing the every day job you'll do in 10 years, waht will be writter in your Company's wiki or Wikipedia tomorrow is not possible, editing content post on Twitter and Facebook because you changed your minde is possible, seeing a press article edited in real time is possible.
That's out world

Enhanced by Zemanta

Popular posts from this blog

J'ai une théorie là dessus 3 : Il faut TOUT essayer, une fois

Global warming and climate change. Poor naming causes poor reactions.

Brands will die if they continue to focus on list browsing and don't embrace conversational interactions