How to sell a Jag in 2013: content content content

5 years ago, I was in a business school learning marketig and nobody told me that to sell a Jaguar, the process was to hire a famous singer, Lana del Rey, to sing a song that do not mention Jaguar and to hire Ridley Scott to make a thriller starring a Jaguar but not about Jaguar.

Content marketing was not mentioned during my courses, it rules marketing now.


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