Truth about branding and relation brand / consumers

Ferrari
Ferrari (Photo credit: Mohammed Nairooz)

“No one cares about your brand. It is not loved. It is not important. It is not invited anywhere but to your company picnic. That is, unless you can make the brand relevant to people’s lives. To the way they understand things…No one cares about your brand unless you find a way to speak to why you care about it.”
Scott Goodson, Author of Uprisingand Forbes Columnist

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