BranchOut: How to develop a Facebook App in 3 steps?

"To build a lasting company, you need to accomplish three things," says Marini. "The first is user acquisition. The second is user retention. The third is monetization. We killed it in user acquisitions. Now we have to move on to the next phase, which is retention."
Rick Marini - BranchOut co founder

Draw Something, BranchOut, Social Readers, they are not discovering step 2 violently...

 What is BranchOut?
BranchOut helps you expand your career network to include absolutely everyone you know on Facebook"

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