What if seconds hands business takeover first hands business?
Today "second hands" is something somewhat trendy among hipsters but it's mostly something identified as a poor people thing.
What if second hands become mainstream. Who will come and displace Emmaus (in France), Humana (in Spain), with a digital solution, smart, with a super UI, with a business model. Is Vinted the one? Stockx?
Who will structure some second hands thematic shop chains, physical and digital, that make you forget it's second hands stuff.
Will big retail brands progressively integrate more and more second hands stuff? Will it remain a corner or will it takeover first hands?
Will brand embrace Supreme and Off White style limited series to create scarcity?
Will people progressively reject cheap "made in China" first hands stuff? Will they reject "fast fashion"?
What if second hands become mainstream. Who will come and displace Emmaus (in France), Humana (in Spain), with a digital solution, smart, with a super UI, with a business model. Is Vinted the one? Stockx?
Who will structure some second hands thematic shop chains, physical and digital, that make you forget it's second hands stuff.
Will big retail brands progressively integrate more and more second hands stuff? Will it remain a corner or will it takeover first hands?
Will brand embrace Supreme and Off White style limited series to create scarcity?
Will people progressively reject cheap "made in China" first hands stuff? Will they reject "fast fashion"?
Will they oblige H&M, Zara and co. to change faster?