Je vous propose une petit résumé des points importants fait maison. J'espère qu'il vous donnera envie de lire ce livre qui a modifié ma façon d'envisager la vie (pro, perso) de façon assez violente et, bien sûr positive. Il y aura pour moi un avant et un après Linchpin. (Lire le billet numéro 2) Qui c'est Seth Godin ?
C'est un dieu du marketing :), conférencier adoré, auteur à succès et surtout créateur de rupture. Il blogue tous les jours, et a largement contribué a diffuser des idée clé du marketing de maintenant : "permission marketing", "remarquable" business, community management, storrytelling, etc. C'est également, forcément, un linchpin ! Ca veut dire quoi Linchpin ?
Contrairement aux autre livre de Seth Godin, celui-ci ne s'adresse pas aux décideurs marketing mais aux individus. Il suggère de gérer sa vie en étant, n…
What is Tripadvisor?
A website where you put 3, 4, 5 stars to a place and write a little story.
Tripadvisor is cool to rate overall popularity of places but it's crap for all the rest.
Because they miss tags, the miss filters!!! They miss structured data. They focused on unstructured data with millions of stories. Unfortunately, transforming unstructured data into structured inputs is a headache.
You want the top 5 Italian restaurants in Paris? You got it in Tripadvisor and most of the time, it's good recommandations. Top restaurants deserve it.
For all the rest, look...
Want the top 5 Italian restaurants in the Paris's 15th district? Well, without "district" tag, no way.
Want the top 5 Italian restaurants in Paris with Veggie option? Well, you can type Ctrl F to find the word veggie in comments... except that comments are cropped... never mind, ok no way. The tag "veggie" is missing.
Want the top 5 Italian restaurants in Paris with a terrace? Well…
People don't want what they wanted 15 years ago: lists.
People don't like to search, they like to find.
15 years ago, they wanted to find pages. Google solved it. The web was a bunch of walled garden portals. It was hard to just reach a website.
10 years ago, they wanted to find lists of things they are interested in to browse them: flights, clothes, hotel rooms, articles, anything. Tripadvisor, Expedia, Amazon, eBay etc. emerged.
Now people (for now early adopters an in the coming years, everybody) want to find answers to their questions. They don't care lists. They don't want to browse.
Uber (and other taxi apps) got it. You don't care what car, what guy, you want to know how much to go from A to B with a good quality.
Amazon Now got it. You don't want an infinite choice of goods, just a limited set of references, delivered quickly.
TimeToSignOff (a newsletter in France) got it: a limited set of information, high quality, picked with caution.
Tinder got it. Y…