Skip to main content

Republic definitely needs marketing

de: Die französische Flagge weht über dem Frie...

In France, more and more groups express their opposition to taxes: "les pigeons" a group of entrepreneurs, "les bonnets rouges" a diverse group of people from a region: Brittany, "Front national" the most popular nationalist party, etc.
Gray economy is rising.
Today was the anniversary of the end of the World War I. A demonstration occurs during official commemoration led by the President. He was booed. Police arrested people.I think it's really sad.
And I think the failure of the current government is not really due to bad decisions, it's a communication failure.

How to make people believe in participatory democracy without decisions, just communication?

Promote & market the "motherland"
It's not natural to like France, to believe you're part of a nation, respect and love French flag, know the national anthem.
I saw a tombstone last day in Père Lachaise cemetery (famous in Patris). It was written on it: "Motherland" with the french flag just below. The tomb was 150 years old. It's impossible to see that today. Why? Because the only time when most people really feel French, it's when France has good results in sport.
Government must oblige young generations to follow civic education courses, maintain a light and pedagogical military service, put French flags everywhere in public administration, in the streets, write "Liberty Equality Fraternity" on Administration offices walls, public communications, send better singers to the Eurovision (joke), train any Administration officer like a representant of the state, modernize Administration.
You think it's too nationalist or too communist style? Maybe, but again, look US, look UK. Flags (+ royal family symbols for UK) are omnipresent. Our democracies are just a group of immigrants coming from everywhere, it's important to never stop marketing the motherland to create unicity. It worth testing it. France has a cool image, French is an open country and I'm sure most of people coming to France to work, study, survive, like this country and will be receptive to motherland marketing. They will be directly or indirectly by social pressure.

Let people know how democracy works and why it's just the best political organization ever.
Most people just ignore the way democracy works. Thus, they are very receptive to messages like "Pff politics are just lazy people, useless & incompetent.".
The government must be more pedagogical: instead of publishing laws and amendments and other laws etc., they should recall the whole process of taking decisions. Who has the idea, WHY they had that idea (using figures and examples) what are the objectives associated, how the idea will be validated, what may happen in the next step of the decision cycle, etc. Like a marketing director that have to convince its boss to give him more budget for Q4!

Thoughts?



Enhanced by Zemanta

Popular posts from this blog

La finance islamique, modèle de bon sens à suivre ?

tdi

Je vous invite à lire un petit article court et clair de lexpansion.com sur la finance islamique intitulé "La finance islamique, comment ça marche".

Si sur d'autres plans la charia (loi islamique) ne m'enthousiasme pas, appliquée à la finance, elle me paraît très saine.
A se demander si ce ne serait pas salvateur d'appliquer ses principes à toute la finance mondiale, car au delà de toute considérations religieuses, ceux-ci me semblent empreints de bon sens.

Je vous copie de l'article les bases de la finance islamique ci-dessous, et vous invite à lire dans l'article la description des différents produits islamiques présentés (Mourabaha, Ijara,Moucharaka, Sukuks, c'est quand même plus sympa que Livret A, LEP ou PEL ??? :p ) :

"La finance islamique fonctionne notamment dans le respect de trois grands principes de la charia : - la proscription des intérêts (riba), apparentés à de l'usure,
- le partage des risques et des profits entre prêteur …

Linchpin de Seth Godin : Le résumé en 20 points d'un livre à lire impérativement (1/2)

Cover of Linchpin: Are You Indispensable?Vous n'avez pas encore lu le dernier ouvrage de Seth Godin, Linchpin ?

Je vous propose une petit résumé des points importants fait maison. J'espère qu'il vous donnera envie de lire ce livre qui a modifié ma façon d'envisager la vie (pro, perso) de façon assez violente et, bien sûr positive. Il y aura pour moi un avant et un après Linchpin. (Lire le billet numéro 2)
Qui c'est Seth Godin ?
C'est un dieu du marketing :), conférencier adoré, auteur à succès et surtout créateur de rupture. Il blogue tous les jours, et a largement contribué a diffuser des idée clé du marketing de maintenant : "permission marketing", "remarquable" business, community management, storrytelling, etc. C'est également, forcément, un linchpin !
Ca veut dire quoi Linchpin ?
Contrairement aux autre livre de Seth Godin, celui-ci ne s'adresse pas aux décideurs marketing mais aux individus. Il suggère de gérer sa vie en étant, n…

Tipadvisor: from pretty useless rating to useful tagging and filtering

What is Tripadvisor?
A website where you put 3, 4, 5 stars to a place and write a little story.
Tripadvisor is cool to rate overall popularity of places but it's crap for all the rest.
Why?
Because they miss tags, the miss filters!!! They miss structured data. They focused on unstructured data with millions of stories. Unfortunately, transforming unstructured data into structured inputs is a headache.

You want the top 5 Italian restaurants in Paris? You got it in Tripadvisor and most of the time, it's good recommandations. Top restaurants deserve it.

For all the rest, look...

Want the top 5 Italian restaurants in the Paris's 15th district? Well, without "district" tag, no way.
Want the top 5 Italian restaurants in Paris with Veggie option? Well, you can type Ctrl F to find the word veggie in comments... except that comments are cropped... never mind, ok no way. The tag "veggie" is missing.
Want the top 5 Italian restaurants in Paris with a terrace? Well…