Monday, July 25, 2016

What should we do to protect our health from the air pollution killing spree?

When people are cold, they wear a scarf and gloves. A bit more than 1 000 people die from hypothermia in the US per year.
When they are hot, they wear a cap. Heatwave can kill a lot sometimes, 70 000 during a recent one in Europe.
To protect their feets, they wear shoes. (Did not found stats saying that not wearing shoes kills, sorry).
To do bicycle, they wear a helmet. To do motorbike, they have a motorcycle vest and a helmet. Half of 1,25 million people dying on roads each year are driving motorbikes, bikes or walking persons.

Terrorism is a huge society issue. 32 000 people were killed from it in 2014.
Malaria killed 438 000 persons in 2015. We fight hard against this.
Same thing for AIDS. 1,2 million people died from it in 2014.
Same thing for bad water, 2 million die from it every year.

What do we do to protect our health from pollution?  6,5 million people could die every year due to air pollution (or 5.5, another source)

As individuals, almost nothing.
We don't adapt our lives to avoid pollution peak (how many runners run in the middle of dangerous peaks).
We don't wear masks. Except some bikers, I've rarely seen people with masks, except in Asia, but they are not anti-pollution masks.
We rarely have an air filtering system at home.
We don't track peaks and monitor where we live's air quality using apps such as Plume.
Some laws are supposed to protect us and lower pollution. That's it.

What should we do, from easy to complex:

  • Install Plume and activate notifications.
  • Avoid doing sports or going out with babies during pollution peaks.
  • Buy an air filtering device at home.
  • Wear a mask when you do sport or when pollution is high, even if it's a bit strange.
  • Live where pollution is low (already asked Plume guys to build a system of label to distinguish cities making efforts to limit air pollution :p)
  • Do lobbying to reinforce anti-air-pollution actions.





Sunday, July 24, 2016

Boring real life vs amazing virtual realities

With our phones we're connected to thousand of people, we can order stuff, get super interesting content, see what's happening everywhere, create companies, fight for causes, help people, share love and get love.

Tomorrow, virtual reality will let us enter in fantastic parallel dimensions.

In comparison, our real life will be so boring.

That's why people check their phone constantly, even with friends or significant ones.
They're just bored. They're just attracted by more exciting content, more impressive dimensions.

The world waits for you - Facebook friends, Twitter followers, Whatsapp groups, Tinder dates, Snapchat friends, Pokemon Go pokemons and hunters- why losing time chatting about ordinary stuff with a handful of friends in an average café.

Why doing one thing in real life when you can at the same time do tons of things at the same time online, chatting with 10 persons at a time, playing and maybe working a bit too.

Why going out to do somewhat cool things while so many amazing things happen online and soon in VR (virtual reality) environments.
You can see a local music band walking 10 minutes or see superstars with a VR helmet. What will you choose?
Why watching a conference of local experts in your neighbourhood when TedTalks with super amazing speakers are free?
Note that Pokemon adds another flavor: it obliges people to go out and move to do stuff on their mobile.

Virtual realities will soon challenge reality.
A lot of people will surely prefer to be in the Matrixes than being in their reality.
Moreover, to have a cool VR you need a software. To have a cool reality, you need money, a lot.

Will reality by a luxury thing for rich people only while poor people escape in VRs?

Saturday, June 18, 2016

Random photo printing specs


Consumer’s problem

We have tons of photos and never print them, never see them.
We never think of printing them.
Selecting pictures across different places (iPhone, Instagram, Facebook), uploading them, paying is pain => we never do it.
We love touching photos. It just releases endorphins.


Solution

Automatically print photos shared on Facebook, Instagram, in the Photo directory of smartphones.

Step by step

1- Connect places you post photos on (Instagram, etc.) + your phone.

2 - Select frequency and number ex: 10 photos a month.

3 - Select a couple of options: only faces, no faces, never show my face (need face recognition), ski my ex’s face, skip my family’s face (to keep family photo private), exclude photo with too much skin, exclude explicit content, exclude a geo zone or focus on a geo zone (need geolocation), deduplication deletion, near duplication deletion (photos looking nearly the same are dedupted too as we doo rifles with our photos)

4 - Select post prod options: filters (B&W, hispster’s filters, etc.), anti red eyes, photo grouping, magic wand filter (just like on most photo editing tools)

5 - Select formatting: original format,square only, bigger, smaller, group pictures, album (different kind), sticker, magnet, paper (low quality paper like receipts, high quality papers, etc.)

6 - You receive your photos automatically at the frequency you want. You can also select a random frequency to have the maximum surprise.

You can also send it to your grandma living far away.

Would you pay for this?

Sunday, May 22, 2016

Brands who keep things simple, tell a clear story, limit the choice, will be big.

Before the internet, the biggest the mall was, the better is was, the better the shop was, the better it was.
When the internet arrived, the same logic was applied. Plethora is beautiful.
And with the internet, there were no logistical limits. 

But now that people face the biggest plethora of choice ever, what do they do?
They all get iPhones, all use Facebook, all shop on Amazon (letting algorithm and ratings defining what they should by, all check Google to search (the first page), all buy Starbucks coffees, all go to "at least 4 Tripadvisor star restaurants", all use Uber.

People don't like choosing. They don't like the risk and uncertainty of choosing.
People like picking among a short range of choice.
Brands were wrong when the duplicated the old world model in the web.
People don't like choosing. 
I bet that in the future this trend will be bigger.
We'll all buy from only a couple of brands suggesting us a couple things we like, small shops selecting food we like.
In this world, brands who keep things simple, tell a clear story, limit the choice, will be big.

Saturday, April 30, 2016

When was the last time you read 2 times the same book?

Every hour, the internet produce more content we can consume in dozens of lives.
Our purchase power allows most of the people to buy every month, more films they can see and more books they can read in their entire life.

Plethora is the new black.

With that said, when was the last time you read two times or more the same book?

I remember when I was a kid. I knew by heart my books because I did not have a lot, so I was re-reading them a lot of time.
Same for VHS videos.  I knew by heart Tintin, Disneys because I had only a few ones.
I still remember them pretty well.

Now we read dozens of books, thousand of web pages a day.
We see thousands of videos and hundreds of films.

Re-reading or re-seeing stuff seems anachronic.
Or maybe it's a way to stand up against content deluge and consumption spree...

Tuesday, April 26, 2016

The notion of country is over, cities rule the world


Cities are mankind’s most enduring and stable mode of social organization, outlasting all empires and nations over which they have presided. Today cities have become the world’s dominant demographic and economic clusters. 
It is, of course, very difficult if not impossible to neatly disentangle the interdependencies between city and state, whether territorially, demographically, economically, ecologically, or socially. That is not the point. Across the world, city leaders and their key businesses set up Special Economic Zones and directly recruit investors into their orbit to ensure that their workers are hired and benefits accrue locally rather than nationally. This is all the sovereignty they want.
To that end, entire new districts (sometimes called aerotropolises) have sprung up around airports to evade urban congestion and more efficiently connect to global markets and supply chains. From Chicago’s O’Hare and Washington’s Dulles to Seoul’s Incheon Airport, such sites have become the fastest-growing economic geographies, underscoring the intrinsic value of connectivity. 

When I saw the film "Demain" in France, I already thought of it. 
Cities are (again?) the world's dominant form or organization. 
People change things locally now, connected to other change makers in other cities. They no longer try to change countries.

I'm a member of the French Basic Income movement (MFRB). I see a lot of cities leading basic income experiences.

Cities are the place to make business, change things.
Countries are just suburb or cities...

Saturday, April 23, 2016

Pas de lutte des classes en matière de pollution



L’argent peut acheter de quoi s’alimenter, vivre confortablement, être en bonne santé, en sécurité, protégé de toute précarité, un certain sentiment de tranquillité et de quiétude.

Elle ne peut permettre d’échapper à la pollution.

Les riches Chinois vivant en ville en souffrent, leurs enfants aussi.
Mark Zuckerberg qui s’est fait prendre en photo faisant son footing sur Tiananmen en plein FOG aussi.
Quand Paris subit un pic de pollution, les familles du VIIIe et XVIe sont touchés de la même façon que les classes plus populaires du XIXe.
Un nuage radioactif traite tout le monde avec une une parfaite équité.

La pollution est universelle.
Elle rend malade et tue de la même manière tout le monde.
Elle ramène chaque individu au statut d’être humain qui respire pour vivre.
Cette universalité est relativement implacable, à moins de créer des bulles de vie pour personnes aisées sous atmosphère purifiée, de créer des masques à oxygènes high tech au tarif inabordable ou de coloniser une autre planète.

La dissonance cognitive faisant son effet, la majeure partie des individus éludent les dangers de la pollution, riches comme pauvres.
Sans le savoir, ils font sur ce sujet cause commune pour maintenir un mode de vie extrêmement polluant qu’ils ont toujours connu et dont ils tentent de profiter un maximum avant qu’il parte définitivement en vrille.

Pas de lutte des classes en matière de pollution.