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Showing posts from August, 2016

Media war makes the world stressful and fearful. We must resist

Media are in the worst ever situation.


End of paper (except for local news)

Insane digital competition. On the web, paper, news channels.

Free content overload.

Ad only business models.

GenY doesn't watch TV.

Each smartphone user is a media now.

Social media is where people get information now.


What is the result? Open fire strategies!

Media need to increase audience size by all means. War mode is on.

Media are addicted to buzz, intense info, breaking news, huge things, impressive stuff.

They need to trigger emotions: fear is one of the most effective.

They are super experts of making each and every event something emotional through marketing artifacts.

The only limit: deontology.


What is the result? Audiences stress and fear

Audiences, us, are bombarded with stressful information. All day long, rifles of shocking stuff are shot and hit readers and watchers.

Impossible to resist. In the end, everybody become stressed, afraid.

The world has never been that safe.

Threats we face are…