Skip to main content

Predictably irrational book sum up

Cover of "Predictably Irrational: The Hid...
Cover via Amazon
Predictably irrational is a book about behavioral economics, judgement and decision making.
I recommend you to have a look at it.

Some take aways:

If no choice no buy, people need alternatives, relativity.
Most people don't know what they want unless they see it in context.

We feel poor or rich comparing ourselves to other till we decide to stop comparision
Meaning you'll always be poorer than somebody else, thus trying to be as rich as this person, until you decide you don't really care.
The only cure : break circle of relativity because the more we have the more we want.

7 dollar: is it important?

Saving 7 doll is important on a 20 doll purchase but it's a detail on a 700 purchase.
But it's still 7 dollars...

Why your last holoday's best friends are like strangers now:

Relativity of meeting with other people's context can explain strong connection (when you meet somedoby speaking your language at 7000km from home) but when context change, connection disappear.

To make a man covet a thing, make it difficult to attein.

Apple, LV, Hermes already know that...

When we see the price of smthg we anchor on it. Experience kill anchors.
Starbucks kill price anchor of Dunkin because he position differently, offering a 
different experience.
Starbucks is not more expensive than Dunkin, it's just different.

Why we are free stuff addicts?

Humans love free stuff because they hate loss eventuality and when it's free, no loss is possible.

But very low price are another pledge for humans, it woken up lizard brain
When someone offer you free candy, you take one, when it's 10 cents, you take a lot!

Last olive of the plate, the responsibility on common things parabole.
When a few people are around the table, it's easy to decide you will eat it.
When a lor of people are around the table. Nobody will take the responsibility of taking the last common olive.

Incentive vs Social. Incentive is not always the best solution.

When you transform social exchange (help) or social behavior (no pollution) with monetary ones, you kill social relationship and let rationalisation take control

We surevaluate what we have and are obsessed with loosing. Reptilian/lizard brain do that.
We fall in love with what we have, especially difficult to obtain/build things, Ikea effect, and aretotzlly afrais of loosing it.

Enhanced by Zemanta

Popular posts from this blog

La finance islamique, modèle de bon sens à suivre ?

tdi

Je vous invite à lire un petit article court et clair de lexpansion.com sur la finance islamique intitulé "La finance islamique, comment ça marche".

Si sur d'autres plans la charia (loi islamique) ne m'enthousiasme pas, appliquée à la finance, elle me paraît très saine.
A se demander si ce ne serait pas salvateur d'appliquer ses principes à toute la finance mondiale, car au delà de toute considérations religieuses, ceux-ci me semblent empreints de bon sens.

Je vous copie de l'article les bases de la finance islamique ci-dessous, et vous invite à lire dans l'article la description des différents produits islamiques présentés (Mourabaha, Ijara,Moucharaka, Sukuks, c'est quand même plus sympa que Livret A, LEP ou PEL ??? :p ) :

"La finance islamique fonctionne notamment dans le respect de trois grands principes de la charia : - la proscription des intérêts (riba), apparentés à de l'usure,
- le partage des risques et des profits entre prêteur …

Linchpin de Seth Godin : Le résumé en 20 points d'un livre à lire impérativement (1/2)

Cover of Linchpin: Are You Indispensable?Vous n'avez pas encore lu le dernier ouvrage de Seth Godin, Linchpin ?

Je vous propose une petit résumé des points importants fait maison. J'espère qu'il vous donnera envie de lire ce livre qui a modifié ma façon d'envisager la vie (pro, perso) de façon assez violente et, bien sûr positive. Il y aura pour moi un avant et un après Linchpin. (Lire le billet numéro 2)
Qui c'est Seth Godin ?
C'est un dieu du marketing :), conférencier adoré, auteur à succès et surtout créateur de rupture. Il blogue tous les jours, et a largement contribué a diffuser des idée clé du marketing de maintenant : "permission marketing", "remarquable" business, community management, storrytelling, etc. C'est également, forcément, un linchpin !
Ca veut dire quoi Linchpin ?
Contrairement aux autre livre de Seth Godin, celui-ci ne s'adresse pas aux décideurs marketing mais aux individus. Il suggère de gérer sa vie en étant, n…

Tipadvisor: from pretty useless rating to useful tagging and filtering

What is Tripadvisor?
A website where you put 3, 4, 5 stars to a place and write a little story.
Tripadvisor is cool to rate overall popularity of places but it's crap for all the rest.
Why?
Because they miss tags, the miss filters!!! They miss structured data. They focused on unstructured data with millions of stories. Unfortunately, transforming unstructured data into structured inputs is a headache.

You want the top 5 Italian restaurants in Paris? You got it in Tripadvisor and most of the time, it's good recommandations. Top restaurants deserve it.

For all the rest, look...

Want the top 5 Italian restaurants in the Paris's 15th district? Well, without "district" tag, no way.
Want the top 5 Italian restaurants in Paris with Veggie option? Well, you can type Ctrl F to find the word veggie in comments... except that comments are cropped... never mind, ok no way. The tag "veggie" is missing.
Want the top 5 Italian restaurants in Paris with a terrace? Well…